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Fiberlineaudio.com v2.0 (2006)
Music - Website
I was the sole Creative Director, Art Director, Designer and Web Programmer for Fiberlineaudio.com a year into it's birth in 1994. Replacing the previous so-called "Art Director", my goal was to brand Fiberlineaudio.com and establish it as a force to be reckoned with in the digital music industry. It's uniqueness came from the fact that it was the first, and only, fully online record label which also pressed it's own CDs & vinyl. It was imperative that it hit the ground running so that it didn't get swallowed up by other labels.
The previous site had a very outdated and overly-obnoxious techy look, and though Fiberline originally started out solely dealing in Electronic music, it's moved into Rock, Pop, Urban, Jazz, Contemporary and Indie music and is currently in the midst of a merger deal with a major record label. Therefore it was vital to build an identity which spanned across the entire gamut of musical tastes and styles.
Fiberlineaudio continues to grow rapidly, it has received much acclaim in the music industry for their new image and now it's currently in it's third revision, it'll show next in my portfolio.
Creative & Art Direction, Graphic Design, Production & Coding.
DHTML, HTML, CSS, Flash
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