// web design
client //
Fiberlineaudio
description //
As the sole Creative Director, Art Director, Designer and Web Programmer for Fiberlineaudio.com from it's birth in 1994, I developed the entire FL brand. My goal was to brand Fiberlineaudio.com and establish it as the force that it was, to be reckoned with in the digital music industry. It's uniqueness came in the form that in the beginning, it was the first, and only, fully online record label which also pressed it's own music, soon all levels Fiberline's image needed to compete with and exceed those of other labels.
The previous site (developed by the founder as a placeholder) had a very outdated and overly-obnoxious techy look, and though Fiberline originally started out solely dealing in Electronic music, it's moved into Rock, Pop, Urban, Jazz, Contemporary and Indie music and is currently in the midst of a merger deal with a major record label. Therefore it was vital to build an identity which spanned across the entire gamut of musical tastes and styles.
Fiberlineaudio continued to grow rapidly, it received much acclaim in the music industry.
role //
Creative Director
Designer
Production
Coding
tools //
Photoshop
Illustrator
Flash
DHTML
HTML
CSS
Flash
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