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Michael Thurmond's 6 Day Body Makeover
For the Michael Thurmond 6 Day Body Makeover line, here is a series of email blasts with minor differences between the three of them in order to test design techniques and cross-cariant marketing effects upon the consumers.
As you can see, call-outs are treated differently, we wanted to test people's reaction rates based upon these factors,I also used Michael Thurmond in large-form in order to test whether people respond to the stimuli of a person over that of a book alone.
Creative & Art Direction, Graphic Design, Photography, Production & Animation.
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